Design Philosophy

JARRP, Inc. understands what the components of a successful site are and we have a philosophy that we apply to every site we develop. Whether you choose JARRP, Inc. to develop your site or not, we believe our philosophy will help you create a successful Web site.

Clearly Define Your Target Audience and Objectives

Defining your target audience should always be the first step. Once that audience is defined, state your project goals and objectives. By doing so you can focus the content, layout and design of site to reach that audience and obtain your objectives.

Build a Web Site From the Visitor's Perspective

Many people build a site based on the designer's or site owner's prespective. In reality the site should be designed for your target audience - they are the people you want to attract and satisfy. Will the information you provide on the site be of use to your target audience? Is the site easy to navigate? Are the graphics aesthetically pleasing without adding unnecessary load-time? Is the site one you would find useful if you were to visit? You want people to come to your site, so be sure their visit is an enjoyable one.

Focus On Content, Not Gimmicks

Successful sites are successful for one reason -- they provide their visitors with information they are looking for, not because they have flashing signs, race cars zipping around, or the latest rotating Java banner. Well designed graphics are an important part of your visitor's experience, but in the end they are window-dressing for your content and should never draw the focus away from the information you are providing.

Provide Your Visitors With "Value Added" Content

Every business and organization has information that the general public may not be able to get elsewhere. Such information, when provided on a Web site, gives visitors a reason to access your site. Examples of Value Added content would be a Mechanic's site with general engine maintenance tips; a Realtor's site with information on how to prepare your home to sell; or a Lending Institution's site with current loan rates.

Update Content Often

Updating content takes a big commitment, but the rewards are also great. By providing timely, updated information you will insure repeat visits and a successful site. By keeping your content fresh you will give your visitors a reason to come back. We can help in this effort with webmaster services geared to your needs, form based content updating or training on how to update your site.

Promote, Promote, Promote

Web search tools are just one piece of the promotion puzzle -- and a small one at that. The shear enormity of the Web makes reliance upon the Web search tools for traffic a risky proposition. Promote your URL on your business cards, in your printed literature and all your advertisements. You will soon be rewarded with increased traffic.

Design & Development

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Web Development Tools

	PHP (http://www.php.net) is a popular server-side scripting language. PHP is de-facto standard for dynamic site development and is supported by virtually all web hosting services. You can contact your web hosting service provider in order to make sure they support PHP. JARRP, Inc. website development projects are written in PHP, as this makes them highly portable and customizable.

	MySQL® (http://www.mysql.com) has become the world's most popular open source database because of its consistent fast performance, high reliability and ease of use. MySQL runs on more than 20 platforms including Linux, Windows, OS/X, HP-UX, AIX, Netware, giving you the kind of flexibility that puts you in control. JARRP, Inc. website development projects use MySQL for all our database requirements, as most web hosting service providers support MySQL. You can contact your web hosting in order to make sure that they have support for MySQL databases.